Worldwide Baby Food MarketThe baby food market has been growing consistently, however it has been experiencing phenomenal growth since 2003. In 2005 the worldwide baby food market was worth $21 billion (US), up from 9.5 billion in 2003. The North American accounts for 25% of the market, Europe 27%, and Asia-Pacific accounts for 25% of the global market value.(1)US Baby Food MarketThe nature of the baby food market in the US has changed over the last few years. Historically, a few big players dominated the market but a few companies have emerged to target specific niche markets for ‘more fresh’ and organic alternatives.Due to the increase in the number of competitors and fact that the baby food product usage cycle is relatively short, manufacturers are creating new customer segments such as “toddler cuisine”. Industry analysts believe that baby/toddler foods and drinks that are able to capitalize on convenience as well as offer premium quality and ingredients will perform well, as parents often want to buy want is best for their child and are willing to pay a high price for specially formulated products to ensure complete nutrition and a healthy balance.(2)Market Growth DriversThere are many factors […]

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