I talked in a previous article about the importance utilizing “pull” marketing, which is simply drawing people into your business by ensuring you constantly provide value to them.Sounds good, but how are you supposed to provide value to your prospects and your clients?The best way is with content rich material - which is just a fancy term for information-packed material that your prospects want and need.Some examples are:* an interesting news article photocopied or scanned and sent to them* free reports available via your website or links provided in an email* ezine or newsletter* access to downloads on your website* links to interesting studies or articles* how-to lists, tips & tricks and top 10 lists* new book titles* information about applicable workshops or seminars (don’t have to be yours)There are many, many different ways you can offer valuable information to people. You can help them learn to view you and your company as an important resource for them - someone who shares what they know (and others know) with them.Providing value also extends to your email marketing. Obviously the purpose of some of your follow-up material will be to pass along information such as sale dates or workshop […]

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