April 17, 2008

Internet Marketing: Swipe! Create the Ultimate Swipe File

In internet marketing, article marketing, great sales pages and great marketing emails it turns out the best written are not truly created, they are swiped.
You have probably heard the term, but what does it mean? Is it okay to just copy someone else0s work and call it your own? No! That would be stealing. What you can do is copy the style of a given marketing piece.
Here is what I mean. Let0s say there is a great headline like 0Allergy Sufferers! Don0t suffer one minute more!0 Okay, I just made that up as an example. Assume that this headline has been wildly successful. You 0swipe0 it and change it to accommodate your target market. 0Arthritis Sufferers! Don0t suffer one second more!0
That is what is called a 0swipe.0 It0s not the exact same wording. It is different. However, it does copy the style of the headline.
Now that you understand what a swipe is, lets move on to creating the ultimate swipe file.
The easy thing to do is to go to the office supply store and purchase a large 3 ring binder and at least one set of 8 tabs. Mark your tabs for emails, email subject lines, headlines, sales […]